top of page
Led by Irene Cheung
Project Director at ROSY SKY
Irene leads large-scale culture transformation initiatives across Asia. She designs immersive experiences grounded in behavioral science, helping companies turn engagement into cultural adoption.
Her portfolio includes employee onboarding journeys, innovation offsites, sustainability activations, and leadership culture design.
What Irene Brings
🔹 Experience Design
Immersive programs that spark emotional buy-in and team alignment across functions.
🔹 Behavioral Strategy
Using SDT, Psychological Safety, and habit triggers to drive lasting behavior change.
🔹 Culture Activation
Translating values into rituals, turning company purpose into daily action.
bottom of page