Invest in Your Company's Future:
Develop a Strong Employer Brand
Employer branding is a business strategy aimed at shaping a company's image among potential employees, current employees, and other stakeholders. This strategy can help companies attract and retain talent, enhance corporate reputation, and improve overall business performance.
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A successful employer brand should include the following elements:
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Company culture: Company culture refers to the shared values, beliefs, attitudes, and behaviors of employees and the company. A positive culture can enhance employees' sense of belonging and loyalty to the company and attract more talented people to join.
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Employee experience: The employee experience includes factors such as salary and benefits, training and development, work arrangements, and work environment. A great employee experience can help companies attract and retain talent.
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Reputation: A company's reputation refers to its visibility and image among potential employees, current employees, and other stakeholders. A good reputation can attract more talent and increase the company's brand value.
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Building an excellent employer brand requires companies to develop long-term strategies and plans and promote them through various channels, including social media, recruitment websites, campus recruitment, and employer review websites. Companies can also invite employees to participate in online promotion and word-of-mouth publicity to increase the company's exposure and visibility in the talent market.
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In summary, employer branding is one of the key factors in business success. A positive employer brand can attract more talented people, increase the company's brand value and reputation, and bring better business performance:
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Attracting Top Talent
According to a LinkedIn report, 75% of job seekers consider an employer's brand before applying for a job. In addition, Glassdoor found that a strong employer brand can attract up to 50% more qualified applicants.
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Reducing Turnover
A study by LinkedIn found that companies with strong employer brands have a 28% lower turnover rate. Reducing turnover can save companies significant amounts of money in recruitment and training costs. According to a study by the Center for American Progress, it can cost up to 20% of an employee's salary to replace them.
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Improving Business Performance
A study by Aon Hewitt found that companies with high levels of employee engagement have a 21% higher profitability than those with low levels of engagement.
In conclusion, employer branding is a crucial strategy that companies use to attract and retain top talent, build their brand, and improve overall business performance. By investing in their employer brand, companies can reap the benefits of attracting top talent, reducing turnover, and improving business performance.
EMPLOYER
BRANDING
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Creating a better employer brand is a key factor in improving employee engagement, and we are here to help you achieve your goals by providing customized solutions that address the unique needs of your organization. Our approach includes conducting employee surveys, identifying areas for improvement, and implementing solutions to address those areas through our retainer package.
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Employee Survey & Consultation
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Survey Design
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Survey Administration
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Data Analysis
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Action Planning
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Employer Value Proposition (EVP) Development
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Retainer Package
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Employer Value Proposition (EVP) Development
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Action Planning
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Implementation
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Monitoring
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Benchmarking
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Best Practices
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Follow-Up Surveys
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Ongoing Support
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Our team of experienced professionals will work with you to develop a comprehensive employer branding strategy that aligns with your company's values and culture. We'll start by conducting research to understand your current employer brand, identifying areas for improvement and opportunities for growth. From there, we'll work with you to develop a customized plan that includes everything from messaging and storytelling to social media and advertising.
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Our employer branding services include:
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Employer Branding Audit: We'll analyze your current employer brand to identify strengths and weaknesses, and develop a plan to improve your overall brand.
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Employer Value Proposition (EVP) Development: We'll help you articulate your company's unique value proposition, communicating why your organization is a great place to work.
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Employer Brand Messaging: We'll work with you to develop consistent messaging that reflects your brand's personality and values, ensuring that it resonates with your target audience.
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Social Media and Advertising: We'll help you develop targeted social media and advertising campaigns that showcase your employer brand and attract top talent.
At Rosy Sky, we understand that a strong employer brand is key to attracting and retaining top talent. Our goal is to help you build an employer brand that communicates your company's values, engages your current employees, and attracts the best candidates. If you're ready to take your employer brand to the next level, contact us today to learn more about our comprehensive employer branding services.
No idea where/ how to start?
Get a "body-check" for your team using our intake checklist - Employee Experience Index (EXI), and investigate if your resource allocation matches the drives to level up psychological safety and employee expectations.
Our Employee Survey service helps you understand your employees' perceptions and experiences, which is essential to building a strong employer brand. We conduct comprehensive surveys that include questions related to employee engagement, satisfaction, and retention. Our team will analyze the data and provide you with actionable insights that can help you improve the employee experience and build a stronger employer brand.
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One of the key components of a successful employer brand is an effective Employee Value Proposition (EVP). An EVP is a unique set of offerings, rewards, and values that a company offers to its employees in exchange for their skills, experience, and commitment. It encompasses the key benefits and values that a company provides to its employees, such as career development opportunities, flexible work arrangements, competitive compensation and benefits, and a positive work culture.
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An attractive and compelling EVP can help a company stand out in the job market and attract top talent. According to a study by Gartner, organizations with a strong EVP can increase the number of highly qualified job applicants by over 50%. An effective EVP can also increase employee engagement, retention, and productivity, which can lead to improved business performance and profitability.
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By developing and promoting a strong EVP as part of their employer branding strategy, companies can create a competitive advantage in the talent market and increase their brand value and reputation. Investing in an EVP can also result in significant cost savings for a company by reducing recruitment and training costs, as well as minimizing turnover.
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In summary, an effective EVP is a critical element of a strong employer brand that can attract and retain top talent, improve employee engagement and productivity, and enhance overall business performance. By investing in their EVP and promoting it through various channels, companies can gain a competitive advantage in the talent market and maximize their ROI.
RETAINER SERVICE
To land your expectations to reality, professional help. A professional can support you in allocating the resources on the right track; just like you would employ a lawyer to represent yourself planning for everything in a court case, otherwise you might not catch the right standpoint, action in the right timeline, and communicate the key focus; Without a lawyer, you might easily lose a lot of unnecessary money on legal-related issues.
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It’s not about how much you spend;
it’s about how right you spend.
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With our expertise in 3 other service pillars: Internal Engagement Initiatives, Learning & Development, and Event Management & Production, we own the key to creating the context for your corporate culture. Subscribe to our retainer service, we will help you implement the strategy, execute the plan, review progress, and adjust as necessary throughout the subscription period.
Retainer Package offers:
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A full “Body Check” for your team with our intake checklist – Employee Experience Index (EXI), to assess your current situations and investigate if your current executions match the drives to level up the team’s psychological safety in the workplace and employee expectations.
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Year-round activation guide
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Year-round employee engagement initiatives calendar
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Communications Agenda
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Employer Branding Presence
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Execution & Implementation throughout the year
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Monthly Meeting / Coaching Session
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We offer Annual and Semi-Annual Subscription on our retainer package. For details, please reach us at enquiry@rosysky.com.hk.
