在香港，活動策劃（Event Planning／活動管理）從來唔只係一份 checklist 或 logistics 工作。 一個真正高效的活動，往往同時承擔四個角色：對外展示品牌、對內推動文化、對上建立管理層信任、對下提升員工投入度。 但現實係，香港活動市場節奏快、要求高、變化大，而 event planner 同 event management company hong kong 在不同公司眼中嘅角色理解差異極大。好多 HR、Admin、Marketing 都有類似感受——活動做得順、production 好睇，但 engagement 停留喺氣氛層面，活動過後文化與行為並無實質改變。 呢篇文章將會成為一份 2026 年最完整的香港活動策劃實戰指南，結合大型活動執行經驗，以及 Engagement／行為設計（Behaviour Design）的 consultant 視角，系統拆解一個高效活動應如何設計，並且如何在production、流程、體驗與文化之間取得平衡。

Annual Dinner 唔止係一晚娛樂。它可以成為員工投入、文化重設、行為啟動的最佳時機。本文以 HR × Consultant 視角解構點樣用心理觸點、SDT、自主感、認可與文化訊號，將一場活動變成真正的 engagement 推動力。

What if your employee engagement efforts could actually build culture? Discover how S2B2C turns experience design into business outcomes, with insights grounded in SDT and behavioral science.

Engagement isn’t entertainment — it’s culture in action. At ROSY SKY, we blend psychology, strategy, and storytelling to design experiences that connect Service → Business → Culture.

ROSY SKY 的由來，源於一句：Why the sky must be blue? Be different ! 為何提到天空就只能聯想到藍色？若總是人云亦云、隨波逐流，又怎能發現到獨特的 "ROSY SKY" ?       ...

"Rethink your employee value proposition (EVP)" is pivotal in today's dynamic job market. As organizations navigate the evolving...

香港event管理服務是高度專業化且要求極高創意的領域。在這個充滿活力的國際都會中，專業的活動策劃不僅需具備嚴謹的市場分析能力，還需要創新的策略規劃和無縫的執行力。《香港活動策劃公司的秘訣: 提供頂級的香港Event管理服務》一文，從深入解析香港活動策劃公司的市場定位，到探...

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香港出名event公司是業內公認的活動策劃佼佼者，憑藉其在策略規劃、創意發展、技術應用以及精細執行方面的專業能力，在繁忙而多元的香港市場中獨樹一幟。從企業活動到品牌啟動活動，這些公司運用獨到的洞察力和創新技術，不僅有效地提升了活動的吸引力，更深化了品牌與消費者之間的聯繫。本...

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Event planning and execution firms are at the forefront of shaping the evolving landscape of modern event management. Integral to this...

Event coordination is an intricate dance of planning, management, and execution, essential for any successful event. It involves a...

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Company culture is the very foundation upon which businesses are built, influencing not only internal operations but also how they're...

Event logistics are more than just a term; it's the bedrock of overall success. From ensuring smooth onsite coordination to devising...

Event management company is the linchpin that ensures the success of any event, be it corporate, social, or personal. In today's...

Event Coordination is an intricate dance of myriad elements, each moving in perfect harmony to ensure an event's success. From the...